Show up everywhere they look
Google Search, Google Maps, ChatGPT, Perplexity, and Gemini. We make sure your business is the answer when a homeowner searches for the work you actually do.
AI marketing for home services
More booked jobs for home-service companies.
When a homeowner searches Google or asks ChatGPT who to call, we make sure they find you, not your competitors. So the best local jobs come to you.
Built for
Plumbing · HVAC · Electrical · Garage doors · Roofing · Restoration
Found across
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Google -
Google Maps -
ChatGPT -
Perplexity -
Gemini
Built by operators who have run the marketing inside a home-services business
Built by operators · not career marketers
$500K/mo
Ad spend managed across US home-services SMBs
#1 in niche
Built and sold AdjustLeads on SEO alone, outgrew better-funded competitors
The Verge
Tosh's AI engineering work featured for production-scale systems
250M/day
Transactions scaled by our CTO at a YC-backed platform
AI search is here
Now homeowners ask AI who to call.
ChatGPT, Perplexity, and Gemini hand homeowners a name before the phone ever rings. We make sure it is yours.
What we do
The front-end of your business, rebuilt as one system.
Search, AI visibility, conversion-ready pages, and reporting should run as one thing. Not four vendors you have to babysit.
Turn visits into booked calls
Service pages, offers, and trust signals built around the jobs you want more of. Tracking wired so you stop guessing where calls come from.
Keep winning, week after week
Search and AI visibility compound. We keep shipping the work that moves booked jobs (pages, content, GEO, schema) and report it in plain English, not a monthly screenshot of rankings.
Why now
Search has fragmented. Most home-services marketing has not caught up.
Customers still use Google, Google Maps, AI answers, and paid placements. The difference is that owners now need one owned system around those surfaces, not five disconnected vendors.
The old trade stack is broken.
Most owners pay an SEO guy, an ads guy, a lead seller, and a website guy who all blame each other. The system never connects, and you are the one chasing.
AI search already moved.
Customers now ask ChatGPT, Perplexity, and Gemini who to call. Most home-services sites are not even readable to AI yet, so AI recommends someone else.
Ownership compounds.
Pages, content, tracking, and the search and AI visibility you actually own keep paying after a campaign ends. Rented vendor activity vanishes the day you stop the invoice.
Who you actually work with
Built by operators who ran this marketing on the inside.
We started FirstMention because we kept watching home-services owners buy broken marketing from people who had never actually run a real business. The person on your first call is the person doing the work.
CEO & Cofounder
Luca Meneghetti
Cofounded and sold AdjustLeads. Before that, ran $500K/mo in ads across US home-services SMBs at a direct response agency.
CTO & Cofounder
Tosh Velaga
Engineer featured in The Verge for AI work. Scaled a YC-backed platform to ~250M transactions a day. Cofounded and sold AdjustLeads with Luca.
A letter from our founders
Marketing should not feel this broken.
AI should not be more homework. It should help you skip the parts of marketing every home-services owner already hates: the chasing, the guessing, the vendor babysitting, the monthly spend that disappears into fog.
How we work
Find the gaps. Build the engine. Keep improving it.
We stay close to your site, calls, forms, and search surfaces. No fluff. Just the work that makes the system easier to understand and harder to waste.
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Find the gaps
We map how customers find you, what they see, where leads drop, and which parts of your current stack nobody actually owns.
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Build the booked-jobs engine
We fix the pages, tracking, content, and search and AI visibility work that should already be running as one connected system.
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Run it. Measure it. Improve it.
Calls, forms, search, and AI surfaces tell us what is working. Every week we ship the next round of improvements. No monthly mystery deck.
Get started
See what AI says about your business. Then fix it.
Start with a free AI visibility scan. Or just book a call and walk through your current marketing with a founder.