About

We sold our last company. Then we built the agency we wish we'd hired.

We ran AdjustLeads, a home-services lead-gen company, and grew it to #1 in its niche on SEO alone. Then we kept watching trade owners get sold broken marketing by people who'd never actually run a business. FirstMention is what we wish we'd had.

Luca Meneghetti, CEO & Cofounder at FirstMention

CEO & Cofounder

Luca Meneghetti

Luca cofounded and sold AdjustLeads with Tosh by ranking #1 in their niche and outgrowing larger incumbents on a fraction of the budget.

Before AdjustLeads he ran marketing at a direct response agency, then oversaw around $500K in monthly ad spend across dozens of US SMBs at an ads shop.

At FirstMention he owns the go-to-market strategy, search, content, and the customer-facing side of the system.

Background

  • Cofounded and sold AdjustLeads with Tosh
  • Grew it to #1 in its niche on SEO alone, outgrew better-funded competitors
  • Oversaw ~$500K in monthly ad spend across dozens of US SMBs at an ads shop
  • Owns go-to-market, search, content, and positioning at FirstMention

Online

Tosh Velaga, CTO & Cofounder at FirstMention

CTO & Cofounder

Tosh Velaga

Tosh is a software engineer featured in The Verge for his AI work.

He scaled a YC-backed startup's platform to roughly 250 million transactions a day as senior engineer, then cofounded and sold AdjustLeads with Luca.

At FirstMention he builds the tooling, automation, measurement, and AI workflows behind the system.

Background

  • Featured in The Verge for work on AI
  • Senior engineer at a YC-backed startup (2022), scaled its platform to ~250M transactions a day
  • Cofounded and sold AdjustLeads with Luca
  • Owns tooling, automation, measurement, and AI workflows at FirstMention

Online

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