We built a SaaS on SEO. Now we do it for SMBs.

Luca cofounded and sold AdjustLeads with Tosh by ranking #1 in their niche and outgrowing larger incumbents on a fraction of the budget.

Before AdjustLeads he ran marketing at a direct response agency, then oversaw around $500K in monthly ad spend across dozens of US SMBs at an ads shop.

At FirstMention he owns editorial, search strategy, and GEO.

Background

• Cofounded and sold AdjustLeads with Tosh
• Grew it to #1 in its niche on SEO alone, outgrew better-funded competitors
• Oversaw ~$500K in monthly ad spend across dozens of US SMBs at an ads shop
• Owns editorial, search strategy, and GEO today

Online

• www.linkedin.com/in/meneghettiluca

Tosh is a software engineer featured in The Verge for his AI work.

He scaled a YC-backed startup's platform to roughly 250 million transactions a day as senior engineer, then cofounded and sold AdjustLeads with Luca.

At FirstMention he builds the internal tooling that lets us run lean.

Background

• Featured in The Verge for work on AI
• Senior engineer at a YC-backed startup (2022), scaled its platform to ~250M transactions a day
• Cofounded and sold AdjustLeads with Luca
• Owns tooling, measurement, and experimentation at FirstMention

Online

• www.linkedin.com/in/toshvelaga