FirstMention

What we do

One marketing system that books more home-service jobs.

Search, AI visibility, conversion-ready pages, and reporting, all connected. Built for plumbing, HVAC, electrical, garage door, roofing, and restoration companies tired of babysitting disconnected vendors.

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Capabilities

Three jobs, one system.

SEO, GEO, AI visibility, and paid all matter. They just work better when they are connected to the pages and reporting that turn attention into booked jobs.

01

Get found everywhere they look

Homeowners search Google, ask ChatGPT, and read AI Overviews. We make sure your business shows up for the jobs you actually want.

  • Technical SEO, schema, internal-link, and crawl fixes
  • Local SEO and Google Business Profile cleanup (reviews, photos, services, service areas)
  • GEO work for ChatGPT, Perplexity, Gemini, and Google AI Overviews
  • Service-area landing pages built for the towns you actually want to work in
  • ChatGPT Ads and other emerging paid tests once tracking is clean
Covers
  • SEO
  • GEO
  • Local SEO
  • AI Visibility
02

Turn visits into booked calls

A visitor on your site is worth nothing if they bounce. Pages, offers, and trust signals built around the jobs you want more of.

  • Service page rebuilds for your highest-margin work (emergency, install, replacement, repair)
  • Offer and trust-section improvements (financing, warranties, response time, photos of real work)
  • Call, form, and booking tracking wired so you can see what is working
  • Analytics cleanup so the numbers you look at are actually trustworthy
  • Page tests driven by real search and lead data, not gut feeling
Covers
  • Landing Pages
  • Offers
  • Tracking
03

Keep winning, month after month

Search and AI visibility compound. We keep shipping the work that moves booked jobs and report it in plain English, not a monthly screenshot of rankings.

  • Ongoing technical SEO, GEO, and content work as algorithms and AI answers shift
  • New and refreshed service-area pages for the towns you want more of
  • Visibility tracking across Google, Google Maps, and AI answers
  • Plain-English read-outs on what changed, what worked, and what is next
  • A clear weekly priority list instead of a monthly mystery deck
Covers
  • SEO
  • GEO
  • Reporting

What ships in 90 days

The first 90 days, mapped.

A 90-day build to find the gaps, fix the connected system underneath, and prove it with real numbers. Then month-to-month with 30 days notice. No annual contract.

Days 1–14

Find the gaps

  • Visibility baseline across Google, Google Maps, ChatGPT, Perplexity, Gemini, and AI Overviews
  • Audit of your site, service pages, and how you show up in search and AI answers
  • Map of every vendor, tool, and ad account currently touching your marketing
  • Prioritized fix list ranked by booked-job impact (not vanity metrics)

Days 15–60

Build the booked-jobs engine

  • High-impact page, SEO, GEO, schema, and tracking fixes
  • Service-area pages and Google Business Profile cleanup live
  • GEO work so ChatGPT, Perplexity, Gemini, and AI Overviews can cite you
  • Visibility tracking and plain-English reporting live

Days 60–90

Run it, prove it, scale it

  • Paid or AI-surface tests only once the offer and tracking are ready
  • Weekly improvement backlog across visibility, conversion, and content
  • Plain-English read-outs on what changed and what worked
  • Decision point: keep going month-to-month or part ways with no contract drama

Your AI visibility

See exactly where you stand in AI search.

We run your business through the engines homeowners actually use and show you who they recommend, where you rank, and the fixes that move you up. Plain English. No 30-tab spreadsheet, no monthly mystery deck.

Representative view. This is the free AI scan we send before any engagement.

Different from

The old trade-marketing stack vs FirstMention.

The point is not to rename agency work with AI. The point is to build a system your business can understand, keep, and keep improving.

Dimension
Rented stack
FirstMention
What you own
Mostly rented vendor activity and ad accounts
Pages, content, tracking, schema, and reporting that keep working after we stop
How work is organized
SEO guy, ads guy, lead seller, and website guy all blame each other
Visibility, conversion, and reporting run as one connected system
AI role
Another tool or vague add-on
Used to win AI-search visibility so ChatGPT and Google recommend you
Measurement
Rankings, clicks, spend, and monthly screenshots
Rankings, AI citations, calls in, jobs booked, and SEO/GEO visibility
Owner experience
Five vendors to chase when something breaks
One accountable system. One weekly priority list. Senior on every call.

Fit

When is FirstMention the right call?

The fastest way to scope fit. Two lists, no marketing fluff.

Hire us if

  • You run a home-services business (plumbing, HVAC, electrical, garage doors, roofing, restoration, septic, pest).
  • You are tired of five vendors touching different parts of the same problem.
  • You have real demand but you are hard to find on Google, the map, and AI search, so competitors get the calls.
  • You want senior people doing the work, not an account manager forwarding emails.

Skip us if

  • You want a 90-slide strategy deck before anything ships.
  • Keyword rankings are the only KPI you care about.
  • You need a 12-month locked-in contract with fixed deliverables.
  • You sell to enterprise B2B or you are not a home-services business.

FAQ

Frequently asked questions.

Who is FirstMention for?

Home-services and trade companies (plumbing, HVAC, electrical, garage doors, roofing, restoration, septic, pest, and adjacent). Owner-led businesses that depend on inbound demand and are tired of disconnected vendors and disappearing leads.

Is this still SEO and GEO work?

Yes. SEO, local SEO, GEO (visibility in ChatGPT, Perplexity, Gemini, AI Overviews), schema, and content structure are all part of what we do. They are just connected to the pages, content, and reporting that turn that visibility into booked jobs.

What do you mean by AI marketing?

Two things. One: making sure AI search surfaces (ChatGPT, Perplexity, Gemini, Google AI Overviews) actually recommend your business when homeowners ask who to call. Two: using AI inside our own process to analyze your visibility, find the gaps, and produce the GEO and content work that gets you cited, faster and more thoroughly than a traditional agency.

How long is an engagement?

We usually start with a 90-day build covering the audit, system fixes, measurement, and visibility improvements. After that, most clients continue month-to-month with 30 days notice. No annual lock-in.

How much does it cost?

We share pricing on the first call once we have seen your site, lead flow, and channels. Most home-services owners we work with are already spending in the four figures monthly across vendors and ad accounts. The goal is to redirect that into one connected system rather than add another invoice.

Do you replace our internal marketing person?

No. We work alongside internal marketing, dispatch, or existing vendors. The goal is to make the system clearer and more owned, not create another disconnected layer.

Get started

See what AI says about your business. Then fix it.

Get my free AI scan Book a strategy call