FirstMention

What we do

One marketing system that books more home-service jobs.

Search, AI visibility, pages, lead intake, follow-up, and reporting — connected. Built for plumbing, HVAC, electrical, garage door, roofing, and restoration companies tired of babysitting five disconnected vendors.

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Capabilities

Five jobs, one system.

SEO, GEO, AI visibility, and paid all matter. They just work better when they are connected to the pages, intake flows, follow-up, and reporting that turn attention into booked jobs.

01

Get found everywhere they look

Homeowners search Google, ask ChatGPT, and read AI Overviews. We make sure your business shows up for the jobs you actually want.

  • Technical SEO, schema, internal-link, and crawl fixes
  • Local SEO and Google Business Profile cleanup (reviews, photos, services, service areas)
  • GEO work for ChatGPT, Perplexity, Gemini, and Google AI Overviews
  • Service-area landing pages built for the towns you actually want to work in
  • ChatGPT Ads and other emerging paid tests once tracking is clean
Covers
  • SEO
  • GEO
  • Local SEO
  • AI Visibility
02

Turn visits into booked calls

A visitor on your site is worth nothing if they bounce. Pages, offers, and trust signals built around the jobs you want more of.

  • Service page rebuilds for your highest-margin work (emergency, install, replacement, repair)
  • Offer and trust-section improvements (financing, warranties, response time, photos of real work)
  • Call, form, and booking tracking wired before any spend scales
  • Analytics cleanup so you can actually see what is working
  • Page tests driven by call recordings and lead quality, not gut feeling
Covers
  • Landing Pages
  • Offers
  • Tracking
03

Stop losing leads after they reach out

Half the leads you already paid for go cold because nobody answered fast enough. We fix that with AI before your competition does.

  • Missed-call text-back inside 60 seconds, 24/7
  • AI intake that qualifies, asks the right job-specific questions, and books to the calendar
  • Form routing and job-packet creation so dispatch gets clean handoffs
  • CRM or spreadsheet cleanup when leads are scattered across inboxes
  • Follow-up logic for the leads that need another touch before they book
Covers
  • AI Intake
  • Text-back
  • Qualification
04

Re-book leads you already paid for

You have hundreds of old form fills and called-but-did-not-book leads. Most agencies ignore them. We make them productive.

  • Old lead list cleanup, dedupe, and segmentation by service and stage
  • Reactivation text and email campaigns for stale but still-relevant leads
  • Offer testing for people who did not convert the first time around
  • Routing rules so revived leads do not get dropped again on the second touch
  • Reporting on reactivated opportunities and booked work from existing lists
Covers
  • Old Leads
  • Follow-up
  • Campaigns
05

See what brought every job in

No more guessing where calls come from. One dashboard, plain English, weekly priorities — not a 30-tab spreadsheet.

  • Live dashboard for calls, forms, lead quality, search and AI visibility, and booked work
  • Attribution that ties channels (Google, Maps, AI search, ads, referrals) to real jobs
  • Weekly priority list instead of monthly screenshots
  • Plain-English read-outs on what changed, what worked, and what is leaking
  • Ongoing backlog for visibility, conversion, intake, and follow-up improvements
Covers
  • Dashboard
  • Attribution
  • Weekly Priorities

What ships in 90 days

The first 90 days, mapped.

A 90-day build to find what is leaking, fix the connected system underneath, and prove it with real numbers. Then month-to-month with 30 days notice. No annual contract.

Days 1–14

Find what is leaking

  • Visibility baseline across Google, Maps, ChatGPT, Perplexity, Gemini, and AI Overviews
  • Audit of your site, service pages, calls, forms, and lead-flow
  • Map of every vendor, tool, and ad account currently touching your marketing
  • Priority leak list ranked by booked-job impact (not vanity metrics)

Days 15–60

Build the booked-jobs engine

  • High-impact page, SEO, GEO, schema, and tracking fixes
  • Missed-call text-back, AI intake, and form routing live
  • Reactivation campaign to your existing lead list
  • Dashboard live with calls, forms, lead quality, visibility, and next priorities

Days 60–90

Run it, prove it, scale it

  • Paid or AI-surface tests only once the offer and tracking are ready
  • Weekly improvement backlog across visibility, conversion, intake, and reactivation
  • Plain-English read-outs on what changed and what worked
  • Decision point: keep going month-to-month or part ways with no contract drama

One dashboard

Every channel. Every call. One view.

Calls in. Jobs booked. Ad spend. Lead quality. AI visibility. What is leaking and what we are fixing next. One screen. Plain English. No 30-tab spreadsheet, no monthly mystery deck.

Representative view. Real client data redacted. Yours will look like this with your business at the top.

Different from

The old trade-marketing stack vs FirstMention.

The point is not to rename agency work with AI. The point is to build a system your business can understand, keep, and keep improving.

Dimension
Rented stack
FirstMention
What you own
Mostly rented vendor activity and ad accounts
Pages, tracking, intake flows, AI workflows, and reporting that keep working after we stop
How work is organized
SEO guy, ads guy, lead seller, and website guy all blame each other
Visibility, conversion, intake, reactivation, and reporting run as one system
AI role
Another tool or vague add-on
Used to capture missed calls, qualify leads, and own AI-search visibility
Measurement
Rankings, clicks, spend, and monthly screenshots
Calls in, jobs booked, lead quality, follow-up status, SEO/GEO visibility
Owner experience
Five vendors to chase when something breaks
One accountable system. One weekly priority list. Senior on every call.

Fit

When is FirstMention the right call?

The fastest way to scope fit. Two lists, no marketing fluff.

Hire us if

  • You run a home-services business (plumbing, HVAC, electrical, garage doors, roofing, restoration, septic, pest).
  • You are tired of five vendors touching different parts of the same problem.
  • You have real demand but too much of it leaks through slow follow-up, weak tracking, or invisible AI search.
  • You want senior people doing the work, not an account manager forwarding emails.

Skip us if

  • You want a 90-slide strategy deck before anything ships.
  • Keyword rankings are the only KPI you care about.
  • You need a 12-month locked-in contract with fixed deliverables.
  • You sell to enterprise B2B or you are not a home-services business.

FAQ

Frequently asked questions.

Who is FirstMention for?

Home-services and trade companies (plumbing, HVAC, electrical, garage doors, roofing, restoration, septic, pest, and adjacent). Owner-led businesses that depend on inbound demand and are tired of disconnected vendors and disappearing leads.

Is this still SEO and GEO work?

Yes. SEO, local SEO, GEO (visibility in ChatGPT, Perplexity, Gemini, AI Overviews), schema, and content structure are all part of what we do. They are just connected to the pages, lead intake, follow-up, and reporting that turn that visibility into booked jobs.

What do you mean by AI marketing?

Two things. One: making sure AI search surfaces (ChatGPT, Perplexity, Gemini, Google AI Overviews) actually recommend your business. Two: using AI inside the operations of the business — missed-call text-back, AI intake that qualifies and books, follow-up that does not depend on someone remembering to call back.

How long is an engagement?

We usually start with a 90-day build covering leak-finding, system fixes, measurement, and lead-flow improvements. After that, most clients continue month-to-month with 30 days notice. No annual lock-in.

How much does it cost?

We share pricing on the first call once we have seen your site, lead flow, and channels. Most home-services owners we work with are already spending in the four figures monthly across vendors and ad accounts. The goal is to redirect that into one connected system rather than add another invoice.

Do you replace our internal marketing person?

No. We work alongside internal marketing, dispatch, or existing vendors. The goal is to make the system clearer and more owned, not create another disconnected layer.

Get started

See where your jobs are leaking. Then fix it.

Get my free AI scan Book a strategy call