Insights

Search is fragmenting. The playbook has to catch up.

Tactical writing on SEO, GEO, AI answer visibility, local discovery, and the paid surfaces that are still underpriced.

April 2, 2026 9 min read

AI Consulting Firms with Strong GEO Capabilities

A guide to AI consulting firms that actually do generative engine optimization, and how to separate real GEO capability from a marketing add-on.

Talk to First Mention

March 18, 2026 4 min read

AI Overviews Are Eating the Click. What SMB Teams Should Measure Instead.

If AI summaries reduce click-through rate, the answer is not panic. It is a tighter measurement model that follows influence all the way to pipeline.

GEO AI Search Analytics

March 11, 2026 4 min read

Local SEO After ChatGPT: How Service Businesses Stay Visible When Buyers Ask AI First

Local discovery no longer starts and ends in Maps. Buyers ask AI tools for recommendations, then verify them across Google, reviews, and your site.

Local SEO GEO SEO

February 27, 2026 4 min read

Testing ChatGPT Ads Before the Market Crowds In

New paid surfaces rarely stay inefficient for long. Teams that test early build message data, audience intuition, and operating leverage before everyone else arrives.

Paid ChatGPT Analytics