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Search is fragmenting. The playbook has to catch up.

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AI Overviews Are Eating the Click. What SMB Teams Should Measure Instead.
March 18, 2026 4 min read

AI Overviews Are Eating the Click. What SMB Teams Should Measure Instead.

If AI summaries reduce click-through rate, the answer is not panic. It is a tighter measurement model that follows influence all the way to pipeline.