Privacy Policy

1. Who we are

FirstMention ("FirstMention," "we," "us," or "our") operates the website at https://www.firstmention.co. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our website or contact us.

If you have questions, contact us at hello@firstmention.co.

2. Information we collect

Information you provide directly

• Contact and inquiry forms: name, email address, phone number, company name, and any details you include in your message.
• Booking a call: name, email address, and scheduling details collected via our calendar tool (Cal.com).
• Website scan tool: the URL or business name you submit for a free site scan.

Information collected automatically

• Usage data: pages visited, time spent on pages, referral URLs, browser type, operating system, and device type.
• IP address and approximate location: collected automatically when you visit the site.
• Cookies and similar technologies: see Section 5 below.

Information from third parties

We may receive information about you from analytics providers, advertising platforms (such as Meta and Google), and scheduling tools when you interact with our content on those platforms.

3. How we use your information

We use the information we collect to:

• Respond to your inquiries and provide services you request.
• Schedule and conduct strategy calls.
• Send you marketing communications you have opted into (you can unsubscribe at any time).
• Analyze website usage and improve our content and user experience.
• Run advertising campaigns and measure their performance.
• Comply with legal obligations and protect our rights.

4. Legal basis for processing (EEA / UK visitors)

If you are located in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases:

• Legitimate interests: to operate and improve the website, respond to inquiries, and run our business.
• Contract: to fulfill services you have requested.
• Consent: where you have opted in to marketing communications or certain cookies.
• Legal obligation: where required by applicable law.

5. Cookies

We use cookies and similar tracking technologies to operate the website and understand how visitors use it. These may include:

• Essential cookies: required for the site to function.
• Analytics cookies: help us understand traffic patterns (e.g., Google Analytics).
• Advertising cookies: placed by platforms like Meta (Facebook Pixel) and Google Ads to measure campaign performance.

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.

6. Sharing your information

We do not sell your personal information. We may share it with:

• Service providers: companies that help us operate the website and run our business (e.g., hosting, analytics, email, scheduling), under appropriate data processing agreements.
• Advertising platforms: Meta and Google may receive data for ad measurement and retargeting purposes consistent with their privacy policies.
• Legal authorities: when required by law, court order, or to protect our rights or the safety of others.
• Business transfers: in connection with a merger, acquisition, or sale of assets, where your data may be transferred as part of that transaction.

7. Data retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. When we no longer need your data, we securely delete or anonymize it.

8. Your rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate information.
• Request deletion of your information ("right to be forgotten").
• Object to or restrict processing of your information.
• Receive your information in a portable format.
• Withdraw consent at any time (where processing is based on consent).
• Opt out of the sale or sharing of personal information (California residents under CCPA).

To exercise any of these rights, email us at hello@firstmention.co. We will respond within the timeframe required by applicable law.

9. Children's privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.

10. External links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

11. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a new "Last updated" date. Your continued use of the website after any changes constitutes your acceptance of the updated policy.

12. Contact us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

FirstMention
hello@firstmention.co